New Media Services Company Launch: MobileCast Media

Company will focus on delivering corporate content to mobile devices such as the iPod, starting with Podcasting and Video Podcasting.

     PALO ALTO, Calif., July 1, 2005 -- MobileCast Media launched today as a service provider for new media services, specifically podcasting and video podcasting. This is the first company of it's kind to offer production, syndication and buying services for corporations. Production entails concept generation, script writing, casting, pre-production, recording, post-production, editing, and delivery. Syndication entails distributing audio or video content via RSS (Really Simple Syndication) which uses XML (Extensible Markup Language). When content is syndicated, it then becomes available through major directories such as iTunes. Media buying entails purchasing advertising space within podcast or video podcast content for ad placement. Companies will need help navigating legal issues in this space as the rules that apply to podcasting and video podcasting are different and more strict than you find with TV, radio, and streaming content.
     "It's a brave new world out there and we've navigated a path so that corporations can quickly come up to speed to use podcasting and video podcasting," says John Houghton, President and Founder. "We predict that companies will want to outsource media creation just as they outsource web development."
     John is a pioneer in ecommerce strategy for some of the world's largest companies touting a decade of experience in XML development, having set industry standards for ecommerce. XML is now a core part of the technology to distribute podcasting and video podcasting through RSS. "After all the technical issues are covered, companies need to think about their message." Repurposed content doesn't do as well as content that is created specifically for the new medium. "Whenever you inform a customer or reinforce a brand image, you have to entertain them in the process." Houghton's content creation skills are assisted by 15 years experience in the entertainment business.

SOURCE MobileCast Media, Inc.

Related links:

http://www.mobilecastmedia.com