MobileCast Media is a service company that enables corporations to harness rich-media content to further brand awareness and increase sales.  We offer strategy, production, and syndication of new media.

John Houghton, CEO and Founder

A combination of marketing, creative skills, and technology, John is a pioneer in electronic commerce and has twice successfully built $100 million dollar ecommerce brands, in one case growing product revenue from $4 million to $76 million* in one year at Oracle.  He has designed electronic commerce applications currently in use by a number of the Fortune 50, working with such companies as General Motors, Dell, General Electric, Sony, Citigroup, United Parcel Service, Aetna, Boeing, AT&T, Wells Fargo, Reuters, British Telecom, and BAE Systems.  John has performed groundbreaking work in XML standards for ecommerce used by SAP AG.  XML is the foundation of mobile content distribution and John's proprietary expertise in XML is now used by MobileCast Media to obtain the widest possible syndication and brand exposure unmatched by any other syndication service.

John had an early start working with internet technologies mastering UNIX as a child and later worked in 1994 as a webmaster while a student at UC Berkeley.  His introduction to downloadable digital media was in 1996 when he implemented a program to support the Siemens sales force with streaming audio training programs.  He has been producing downloadable audio and video for the entertainment industry since 1998. John graduated with honors from UC Berkeley where he studied communications.

Audrey Lee, Managing Director, East Coast

Audrey Lee is a media marketing and communications professional, with more than 13 years of experience in marketing communications, product/program strategy, alliance and channel marketing. During her career, she has held key positions in high technology companies, creating and managing initiatives for companies such as Adaptec, Fujitsu Computer Products of America, Network Peripherals, Philips Semiconductors, Philips Components and Raychem. Audrey is a graduate of Indiana University, with degrees in both music and Spanish, as well as concentrated studies in mass media. She is also a trained singer, actor and performer of more than 20 years. She combines her on-stage experiences with her business best-practices to create effective media programs. Audrey lives in New York City.

Rick Goldhoff, Managing Director, West Coast

Rick Goldhoff is a business and technology executive with over 18 years of international and domestic experience. A rare blend of sales, finance, media, technology and logistics skills he has worked for such companies as Sun, Ivy eShipment International, Commerce One, Zoho, and FedEx. Rick has held a variety of sales and project management positions managing sales systems with pipelines of over 500 in-process contracts representing over $120 million in revenue.  While he is not working Rick enjoys photography and cycling.

* Source: PR Newswire, June 28, 2000, IDC Study Names Oracle #1 in Global Internet Procurement Applications. John Houghton designed and managed several versions of Self-Service Purchasing which was the lead product in Oracle Internet Procurement.