Why B2B Lead Generation Apps Are the Answer

You’ve tried everything, but generating business-to-business (B2B) leads is tough.  Telemarketing used to work, but people now screen their calls with voicemail.  Response rates on direct mail are so low that you wonder whether the  mail is getting delivered.  Trade shows work OK, but they’re expensive.  Content marketing works, but it requires a lot of effort and takes a while to kick in.  

The fact of the matter is, our prospect’s lives have been changed by technology, and they are much harder to reach!  Different companies are trying to solve the problem, but nothing seems to be working.

Enter Mobile Apps for B2B Lead Generation

Now that mobile devices are ubiquitous, people, including your prospects, are spending lots of time on mobile devices such as smartphones and tablets, even to the exclusion of other media.  Interestingly, they are not spending time on the mobile web, but they like using apps.  This is important for us to know:  People are spending large amounts of time using mobile apps.

What should you do with this information?

Take advantage of the trend! You should start researching ideas for meeting your prospects needs and interacting with them through mobile apps. Which apps should you build?  Nobody could answer that for you right now, but by getting to know your prospects and customers better, you can come up with an app idea that generates leads.

When enterprise-marketing apps came out, some people thought the idea was silly.  Who would want to download an enterprise app?  Then when the apps came out and actually started generating B2B leads and boosting sales, these critics were silenced.  Research from Adobe says anything you are doing on the web or even the mobile web will get 3 to 4 times more traction if you put it in a well-designed app.

Why do people like enjoy apps so much? For starters, apps load fairly quickly, and are task specific, meaning that they only do one thing, but they do it very well. The mobile web (web browsing with a mobile device) is not nearly as “sticky” because the user has to wait 4 – 5 seconds to get a response after they tap. A well-constructed app reduces this to a small fraction of a second, which is why mobile apps are so popular.

At MobileCast Media, we enjoy partnering with people like you: together we can figure out what your mobile strategy should be and what types of apps you should be building for your customers. Here are some examples types of apps that are great for B2B lead generation:

• Content Apps – Your app supplies content on a specific subject that is useful to your prospects and customers.  It can be an audio or video series, or a series of text articles.  The nice thing about content apps is that you can make them interactive.  
• Calculator Apps – For a Bank, prospects would be interested in mortgage and loan calculating apps.  After users put in their information and get the results, the next step is that they can easily send this information to a loan officer to answer questions and close the deal. 
• Brochure Apps – Sounds simple, but it really puts the product or service in a class by itself.  People love glossy photos and like to see how things work visually, so an app really can bring things to life and get the customer interested in taking the next step.

There are a lot of best practices involved in creating B2B lead generation apps that can drive sales, and that’s where we come in. At MobileCast Media, we have 10 years of experience helping customers like you increase sales with mobile devices.  MobileCast Media is here to help you through the entire process and take on the work that you don’t have time for.  We are a high touch organization and can help speed your time-to-market while delivering a high quality app at a low cost.  Use the contact form to the upper right to contact us today!