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San Francisco Opera

San Francisco Opera engaged MobileCast Media to increase subscription growth, ticket sales, and to reach out to younger demographics. This video podcast was released in high definition for AppleTV, in standard definition for the iPod and iPhone, and on landing pages at sfopera.com as an online video. Although it was not envisioned when we started, the footage we shot for the interviews had multiple uses and we were glad that we shot and produced with the best production standards and in high definition.

Two of the HD video podcasts were broadcast via satellite to an audience of over 15,000 at AT&T park on the 3,200 square foot high definition LCD Jumbotron. Segments were later used in a number of nationwide cinemacasts which showed in 120 theaters across the country. Audio segments were also taken from the project footage and broadcast to 215 radio stations across the US and there are many more uses to come.

"John Houghton of MobileCast Media did a great job with our productions, making us successful in audio and video podcasting and online video. We were impressed by their high standards and follow through. These projects have been outstanding in increasing revenue and connecting San Francisco Opera to new audiences."

Susan McConkey
Chief Information Officer
San Francisco Opera