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Nosal Partners

Nosal Partners is a top executive search firm that establishes its thought leadership via their video podcast, Insights from Executive Leadership Solutions. It is important for them to stay in touch with their large client base and they do so with this best practices program. After posting the online video, they send out a newsletter with a link to the video. Not only do they establish thought leadership through this program, but they are able to stay front-of-mind and develop a more personal relationship with video. Because the viewer can see and hear David Nosal and Paula Elmore, a lot of interpersonal subtext is conveyed via video and they can develop a better connection, even if they haven't met.

In addition to online video on their website, the program is released as a video podcast, which serves as outreach to prospects who can view on their computer, iPod, iPhone, or AppleTV. Many executives are on the go, making the laptop/iPod/iPhone solution ideal for them to consume while traveling, commuting or performing other tasks. It is now common to see executives catching up on their media on the airplane. Click to see Nosal Partner's video podcast landing page on their website.

Below is a quote from Paula Elmore, who is seen in the video:

"What impressed me the most about working with MobileCast Media was the high level of professionalism and attention to detail. John Houghton and his team thought through every aspect of our video podcast prior to the actual recording session and gave real-time feedback during filming to fine-tune the delivery. During editing they also honed in on exactly what we wanted to convey with very few review cycles. They made the whole process very easy."

Paula Elmore
Chief Marketing Officer and Senior Partner
Nosal Partners