Whether it’s audio or video podcasting, the medium is outstanding for developing audiences because they return for new episodes on a regular basis. The more frequently you publish (daily, weekly, monthly), the bigger the audience you will attract.

Corporations Using Audio Podcasting

The following companies have audio podcast programs.

Wells Fargo, HP, Lockheed Martin, Cognos, IBM, Unilever, BP, Intuit, UBS Investment Bank, Visa, SAP, AT&T, Dell, Dow Chemical, McDonalds, CVS/Caremark, Verizon, Hyperion, Unisys, Business Objects and Stanford University.

Since podcasting is frequently used to reach deeply into a narrow demographic, some of these companies have dozens of podcast channels, each one a separate program.

Benefits

Save money with audio podcasting which costs less to produce than video podcasting and allows for longer program episodes. Audio podcasting is much more effective than text alone because content is personalized with the human voice. Audio is good for programs that lend themselves to easy description through language. While video is more impactful, the user must be in front of a device. Listening to audio requires less effort than reading and can be listened to while commuting or performing household tasks.

Cost

Even though audio costs less to produce than video, you must maintain quality standards. Keep in mind that your program is competing with all the other media available to the listener. If they don’t like your program, they are going to switch to someone else. Networks know this and spend millions of dollars to compete for attention. Let MobileCast Media help you to achieve the necessary quality to make your program successful. Audio podcast programs start at around $300 per finished minute for a 10 minute program and the cost goes down for longer runs using simple formats. We can bring the recording studio to you or you can come to us.