New Media Channels for PR

How would you like to get as much media coverage as you want? It used to be that you had to pitch your story to reporters and if you got any coverage at all, you had no control over the outcome. Since attention is moving online, traditional print channels are dying, with newspapers reporting record layoffs. MobileCast Media can create a new media channel to help you reach your customers and prospects. Podcasting lets you create your own program, develop your audience without having to pitch to the media for coverage. Now with MobileCast Media, you can join thousands of companies, from the Fortune 10 to small businesses, that are already realizing the benefits of going direct to the public.

Best Practices and Thought Leadership

Do you want to be a thought leader and stay top of mind with your customers and prospects? Establishing an individual in your organization as an expert is an excellent way to generate new business. Before new media, publishing a book was a good way to establish authority. Now with podcasting, you can get more exposure and get out there in a shorter time frame.

Some of MobileCast Media’s corporate customers realize the most value by publishing regular CEO video programs, which are placed on their website (as online videos) and through iTunes (as video podcasts). When each new episode is released, customers are informed via email newsletter and then go online to watch the program, bringing customers back on a regular basis. This not only keeps the CEO top of mind with your customer on a regular basis but builds and maintains a relationship with the CEO, helping maintain a favorable impression via the personal nature of video. It’s the next best thing to an in-person visit.

Industry Specific News

Do you want a format that delivers maximum audience size? Go with news. News is most popular form of online video content with 65% of the online audience watching online video news (eMarketer 3/14/2008). As of March 2008, you can subscribe to over 4000 different audio or video podcast news channels in iTunes. While the national and local stations (TV and radio) offer general national and regional news coverage, there is room for you to reach into precise vertical markets and further segment by region. For example, LexisNexis not only has separate legal news podcasts covering insurance, the environment, government and product liability, but they have regional legal news specifically for New York, Pennsylvania, Texas and California. KCBS radio in San Francisco has 13 different audio podcasts for each of their different news topics.

Crisis Management

JetBlue had a PR crisis after it let thousands of customers sit on the run way for hours on Valentines Day in 2007. They needed to make an apology and it needed to be good. The CEO decided to create two simple but professionally produced online videos with a personal apology and pledge not to let it happen again. The message was effective because it showcased his strong communication skills, personality and intelligence as well as his sincerity.

Editing and retake allow you to distribute sensitive messages with exact words, while retaining the personal feel of a video message. Because the message is posted as a whole, the message cannot successfully be misquoted or reduced to misleading sound bites.