MobileCast Media is your turnkey solution for developing and distributing online video, video podcasts and audio podcasts.

Strategy – Market analysis, define business objectives, competitive assessment, determine marketing goals, define target audience, set budget, develop concept and strategy, evaluate tactics, distribution plan, and measurement.

Pre-production – Writing including scripts, shot lists, and storyboarding. Scheduling, determine shooting location, equipment selection, talent casting, legal and rehearsal.

Production – Directing, acting, setup equipment and stage, audio capture and/or filming (if video), develop or purchase music, shoot b-roll, acquire and/or create still photos, logos and other graphic elements. Strike at end of production.

Post Production – Import and view footage, develop artwork and graphics, develop a rough cut, add voiceovers, audio mixing, add music, synchronize audio, develop a final cut of the edited piece. Output then compress video, optimize for platform of target audience. Perform quality assurance on target devices (iPod, iPhone, AppleTV, Treo, Blackberry, PC, Mac).

Distribution – Setup private hosting, develop custom landing page, optional lead generation web form, encode and install video in web page. Develop custom meta data (describes the content) and XML feed, registration in video directories, and develop targeted news releases.

Tracking and Reporting – Report metrics of customer use via web analytics, provide recommendations for iterative improvements.

As the name MobileCast implies, all of our equipment is portable, so we can shoot or record anywhere in the world. Depending on the project, recordings can be made either at your corporate offices, in our studio, or other specified locations. We have remote production capabilities available in most major cities. Post production work is done at our production office in Foster City, California.