Most Popular Search Term: "How to ..."

The most ubiquitous search term on the web is "how to." People want to know "how to" do everything and they look to the web as their source of knowledge. You can help them meet their needs and raise awareness for your products and services by helping show people "how." Find things that your target market wants to learn to do and produce audio or video programming. Within the program you can place a 15 second pre-roll commercial. Creating such videos is a great way to bring exposure to your company.

Customer Training and Education

Demonstrate products or services to your customers through online video and podcasting. Video shorts can highlight product benefits and results. Beauty, health, fitness, auto care, and small appliance manufacturers are just a few examples of product and service categories that can benefit from rich media.

Higher Education

Podcasting and online video have created a new standard for online training and education. Educational online videos and podcasts are exploding and this is driven by the world's hunger for knowledge. Apple has started iTunes University which offers entire college courses from over one hundred institutions, including UC Berkeley, Stanford, MIT, and Yale. UC Berkeley alone has over hundreds of courses on iTunes with thousands of hours of lectures. MIT's courses receive over 1 million hits per month (source). MobileCast Media provides consulting services to higher education to assist in implementing best practices.

How does the explosion of university courses help corporations? First of all, corporations need to understand that online education is a trend for knowledge hungry people and corporations can gain competitive advantage by offering online education. It brings people to your website, exposes your brand and establishes your instituion expert. Secondly, corporations need to realize that the main iTunes search field is no longer just for finding and purchasing music, but it is being used as a multimedia search engine by people who are looking for education on specific topics. For example, searches on “information technology” will reveal college courses and a number of thought leadership podcasts.

Online Demonstrations

Video is very effective for showing techniques, results, and processes. Chiropractors can show back exercises, doctors can show self examination procedures, and biotech companies can show 3-D pictures of cellular level interactions. In addition to "live action" video showing people and places, we also can also show live computer screen footage, demonstrating software in action.