Online Marketing

What’s the secret of web based marketing? In a nutshell, it is to drive traffic to your website, then convert the traffic to customers. The key is to engage customers with effective marketing that positions your brand favorably. Online media is the cutting edge solution and MobileCast Media has the expertise to help effectively build digital media into your marketing initiatives.

Customer Testimonial Videos

The best way to sell anything is to show your satisfied customers on video. People want to see other customers who are like themselves and hear about the benefits that they have realized. Testimonials aren't as effective in audio and are even less effective in print. Video is by far the most effective and it works.

Infomercials are popular with advertisers right now because they are working well in these recessionary times. TV infomercials might be too expensive for you, but a toned down online video infomercial is a great idea. The biggest benefit is that people understand your offering after watching the video and they are excited and ready to buy.

Video Newsletter

We have found that video and audio are extremely effective when combined with email marketing. In other words, instead of sending out a text newsletter, let us work with you to put the news in a 5 minute video. Our customer, Nosal Partners in San Francisco, has noticed a ten fold increase in response when their newsletter has a link to a page with video inside of it. People would much rather watch a 5 minute video than read your newsletter for 5 minutes. Use the power of new media to build your business!

Brand Exposure

Do you have product information that would be useful to your customers? Position your company as the experts by presenting your knowledge and expertise in multimedia format. For example, SAAB has created YouTube videos showing how to change a flat tire and maintain fluid levels (not just for SAABs) thereby providing useful information and gaining brand exposure. This is so effective that they have made the videos into a series called “Saabcasts.”

Product Launch

Are you looking for ways to increase the effectiveness of your product launch? It’s much easier to show a product demonstration visually than to describe it with words. This is why video is so effective. An example of a company who produces a lot of video for their products is Cisco. In addition to numerous online videos, they have 19 different audio and video podcast channels on a variety of different topics.

Lectures and Presentations

Are you looking for easy ways to get your product information to customers? Capturing customer presentations and lectures is a great way to market your company. Most companies do a poor job of recording lectures and presentations. MobileCast Media is different. We have the expertise to capture video of the presenter along with their slides (and live software demo if applicable) and record audio, all at broadcast quality. These components can be edited together to make a wonderful showcase video.

A common complaint is the audience can’t hear audience questions during the Q&A session. At MobileCast Media we can capture Q&A sessions at broadcast quality. The result is a clear and engaging program for your prospects, available via online video, video podcast and/or audio podcast. Read more about how we do this.

Panel Discussions

The panel discussion is one of the liveliest and engaging formats, and can be a magnet for drawing web traffic to your site; however, panel discussions are difficult to capture at broadcast quality. This is because with all the microphones open, the sound has an undesirable echo effect and all the distracting noises that each of the panelist make is recorded. MobileCast Media has technology that can simultaneously and separately record up to 24 panelists in full fidelity allowing us to go back during audio editing and switch on only the active speaker(s) resulting in a pristine quality audio and/or video panel discussion.