Lead Generation

Does your sales force need more quality leads so they can close more sales? There are some simple and effective techniques that can work on your website to drive leads. First, create a whitepaper. Second, create an online video that educates the customer on benefits of your product or service, and for further information in the white paper, they can fill out a web-to-lead form. The new media program has educated and warmed them up to the sale, and now you have their contact information so that you can follow-up with them. Rich media has the ultimate power to persuade.

The reason this approach is so successful is because the new media (podcast or online video) is a magnet for eyeballs. People would much rather watch a video than read a web page. Additional web traffic is brought in by posting the program transcript below the media. The keywords within the transcript bring in the traffic, the media warms the prospect to the opportunity, and then the web-to-lead form gets you their contact information so that you can follow-up and close the sale.

You can gain additional leads by making your online audio or video into a podcast and this is done by syndicating your program. A podcast attracts a different type of user. Most people don't like to consume content in an office chair. Because content is loaded on a convenient device (iPod, iPhone, or AppleTV) users will typically watch or listen to longer programs. Be very careful when syndicating though, as you can easily create errant listings in iTunes. Do you get upset when the TV networks list the wrong information in the TV listing? You bet you do, and a lot of companies do permanent damage to their brands by creating syndication problems that are difficult to correct. At MobileCast Media, we have years of experience and can properly syndicate your program for you.

Advertising

Are you ready to drive sales with online video advertising? Technological advances help you reach targeted audiences while spending less money. MobileCast Media is your turnkey solution with the tools and expertise to make this happen. We develop online video not only for your corporate website but expand your reach by placing video advertising on websites where your customers and prospects spend time.

A common adage in education is that students remember 10% of what they read, 20% of what they hear and 50% of what they see and hear. The same is true of advertising. Multimedia, through the use of audio and video is one of the most effective and engaging ways of reaching your audience.

What does your target demographic find informative or entertaining? MobileCast Media has the expertise to help you devise a strategy for creating online video programs to reach new customers and drive new sales. With our help, you can create and own a program that serves as a platform for promoting your products.