Do you want your media distributed as widely as possible? MobileCast Media can help you. Just as marketing a website is a specialized skill, so is distributing online media.

Podcast Syndication

Unfortunately, there is no machine that can crank out podcast syndication feeds. Everyone who has tried this has suffered embarrasing failures. Remember in the 90s when machines would crank out "spam" web pages full of keywords? Just like a good web page needs to be thought out, each syndication feed needs to be thought out to describe the content with words that your audience uses when they are searching. Podcasts are found via keyword search. Without a description, it is impossible for anyone to find your podcast.

iTunes is the world’s largest distributor of music and now users are using the iTunes search box as a general search engine for multimedia content. All podcast content for iPod, iPhone and AppleTV goes through iTunes directory and the iTunes Mac or PC client. The way your content is presented on each of the platforms and mobile devices will determine your success. The standard practice for placing this content in iTunes changes on a regular basis. MobileCast Media spends a considerable amount of resources maintaining best practices not only in producing for these form factors, but also optimizing placement so that your media will make the best presentation possible on each device.

Placing your podcast in iTunes and other directories is much harder than it looks. There are online services that can help with this for free, but these services insert undesirable branding and reduce search engine rankings, which are a natural benefit of social media. If not done properly, you can create errant listings that are difficult to change. Some of the largest brands launch their podcasts and create incorrect listings that look like typos and can take months to fix. ABC's "Law and Order" shows up in iTunes as "Law &-amp; Order" and has not been fixed for two months. Visa has a podcast with a similar problem and iit has been like that for three months. Others lose access to their feeds and it becomes impossible to change or remove them from the index.

Achieving proper syndication is dependent on knowledge of a programming language called RSS (Really Simple Syndication) which is written in XML. The founder of MobileCast Media is an expert in XML, and is responsible for some of the most widely used XML ecommerce standards which were developed at Commerce One and adopted by SAP. Call for a quote.

Online Video Distribution

Your biggest online asset is your website and one of the most powerful tools for your website is placing streaming video on your web pages. Online video can be used to overcome objections, educate on differentiators, present benefits and move prospects through the sales cycle.

A lot of companies mistakenly publish in formats that leave out the sizable Macintosh demographic. The trick is to allow users to access your content regardless of their platform and MobileCast Media can help you integrate video into your web pages for a seamless user experience for computer users on all major platforms.

Part of your outreach strategy can be to place video in directories such as YouTube, Google Video, Yahoo, AOL, and MSN. At MobileCast Media we know how to place and describe video to gain optimal placement and uptake by your target audience.

Traditional Distribution

Are you looking to reach demographics with traditional media? Whether for internal training distributing company information, or making a product pitch, the traditional formats are still used. In addition to internet based video, MobileCast Media can produce glass mastered CDs, Blu-ray, DVDs, VHS and audio cassettes.