"The size of the podcast audience grew 285% to 18.5 million in 2007 and is expected to grow to 65 million in 2012, with an advertising spend of $435 million." - eMarketer, January 2008

Capitalize on the iPod’s success! America’s largest companies are learning what small companies have known for a while: Take a chance on a new technology to further your business and it might pay off. Companies are seeing excellent returns from video podcasting. It's common to see excecutives loading up on media before a long flight so they can watch it on their laptops or mobile devices. It used to be popular to bring DVDs but running the DVD drive makes the battery run down quicker. Transfering the DVD to the hard drive can take a long time so lot of executives now download video podcasts before leaving on their trip.

Video podcasts are similar to online video. In addition to being available on iTunes, it is a common practice to create a landing page for the video podcast with the media placed on the webpage as online videos. In this way, video podcasts become online videos on the landing page; however, not all online videos on your corporate website can work as effective video podcasts. Note: The word video podcast can be substituted for videocast, although this is less common.

Corporations Using Video Podcasting

Of course, the major TV networks already have hundreds of video podcasts to redistribute their programming so we won’t list them here. The following Fortune 100 companies have launched video podcast programs:

General Motors, Ford, General Electric, J.P. Morgan, Verizon Communications, Home Depot, McKesson, Dell, MetLife, Pfizer, Microsoft, Motorola, Medco Health Solutions, Intel, Walt Disney, FedEx, Honeywell, Coca-Cola, and Merck.

Benefits of Video Podcasting

Just like online video, video podcasting has the unique ability to reach your prospects and customers at an emotional level. Video is also effective because it can simultaneously communicate process, movement, action via 3-D graphics, and sound. All video produced by MobileCast Media is broadcast quality and shot in high definition.

Cost

The cost for video podcasting is similar to online video. As a starting point, most videos we produce are 5 - 10 minutes long and pricing begins at $1K per finished minute. More fast action editing with 2-D or 3-D graphics can cost $2K or more per finished minute. There are many variables, give us a call so that we can work up a price for your project.