Effective Online Marketing Video Podcast

Learn how to increase your marketing and PR effectiveness by understanding social media, online video and podcasting through this webcast series. This program includes presentations on new media and social media strategy, how to use web based video, video podcasting and audio podcasting to increase sales and brand exposure for your company.

This series deals not only with external marketing, but internal communcation, which has become a hot topic in this economic downturn. In order to do a good job of marketing externally, you have to make sure the internal organization understands the products or services and the strategy.

Click to View: Episode 4: Ericsson Case Study- Boost Sales Effectiveness via Internal Podcasting October 5, 2009, 2 Minutes

- Issues that come with keeping a sales force up-to-date in a geographically dispersed environment
- Podcasting is an easy format to capture and deliver large amounts of quality information
- Podcasting is not about being in front of a microphone, but delivering a high-quality finished program
- MobileCast Media was indispensible to Ericsson in delivering a quality finished product

Click to View: Episode 3: Symyx Case Study -Engaging Employees Through Internal Podcasting
August 1, 2009, 4 Minutes

- The importance of internal communications in a down economy
- Why podcasting is ideal for internal communications
- Outline of the production process for creating an internal podcast
- Why Symyx choose MobileCast Media

Click to View: Episode 2: Increasing Productivity Through Internal Communications
April 15, 2009, 15 Minutes

- The challenges companies currently face as they relate to communications
- Benefits of implementing an internal communications program
- Most effective tools for internal communication
- The process for producing an internal podcast
- The benefits of working with MobileCast Media on internal communication

Click to View: Episode 1: Social Media Strategy
May 29, 2008, 15 Minutes

-       Modern marketing challenges
-       Communication theory applied to social media
-       How search engines have changed marketing
-       Search engine optimization via social media to increase sales
-       Advertising is moving to consumer education
-       Trends in multimedia learning to build brand
-       Rise of multi-media search and how to profit

What you're looking at is a Video Podcast that where we have also posted the podcast as an online web video. The video is posted on the page in Flash format because it is easiest for web visitors to view in this format. This type of presentation is very effective for webinars, webcasts, and other types of presentations. Call today at 1 800 508-8155 to find out how you can make your presentations into web videos and video podcasts.

We hope that you check back regualarly for new episodes!