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<title>Effective Online Marketing</title>
<link>http://www.mobilecastmedia.com/webcast/</link>
<language>en-us</language>
<copyright>2008 MobileCast Media, Inc.</copyright>
<itunes:subtitle>Learn about social media strategy, online video and podcasting in this webcast series from MobileCast Media.</itunes:subtitle>

<itunes:author>MobileCast Media</itunes:author>
<itunes:summary>Learn how to increase your marketing and PR effectiveness by understanding social media, online video and podcasting through this webcast series.  This program includes presentations on new media and social media strategy, how to use web based video, video podcasting and audio podcasting to increase sales and brand exposure for your company.</itunes:summary>

<description>Learn how to increase your marketing and PR effectiveness by understanding social media, online video and podcasting through this webcast series.  This program includes presentations on new media and social media strategy, how to use web based video, video podcasting and audio podcasting to increase sales and brand exposure for your company.</description>
<itunes:owner>
   <itunes:name>John Houghton</itunes:name>
   <itunes:email>effective@mobilecastmedia.com</itunes:email>
</itunes:owner>
<itunes:image href="http://www.mobilecastmedia.com/webcast/effective600.jpg" />
<itunes:category text="Business">
	<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
<itunes:explicit>no</itunes:explicit>

<item>
<title>Ericsson Case Study: Boost Sales Force Effectiveness Through Internal Podcasting</title>
<itunes:author>MobileCast Media</itunes:author>
<description>Learn how Ericsson is increasing sales force effectiveness while saving time and money by using podcasting. For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</description>
<itunes:subtitle>Learn how Ericsson is increasing sales force effectiveness while saving time and money by using podcasting. 
</itunes:subtitle>
<itunes:summary>Learn how Ericsson is increasing sales force effectiveness while saving time and money by using podcasting. For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</itunes:summary>
<enclosure url="http://www.mobilecastmedia.com/webcast/media/4_640x360_ericsson_case.mp4" length="24000000" type="video/mp4"/>
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<pubDate>Mon, 5 Oct 2009 09:51:00 GMT</pubDate>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>2:24</itunes:duration>
<itunes:keywords>sales force effectiveness, training, internal communications</itunes:keywords>
</item>

<item>
<title>Symyx Case Study: Engaging Employees Through Internal Podcasting</title>
<itunes:author>MobileCast Media</itunes:author>
<description>Learn how Symyx Technologies is using podcasting to improve internal communication and employee productivity.  For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</description>
<itunes:subtitle>Learn how Symyx Technologies is using podcasting to improve internal communication and employee productivity. 
</itunes:subtitle>
<itunes:summary>Learn how Symyx Technologies is using podcasting to improve internal communication and employee productivity.  For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</itunes:summary>
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<guid>http://www.mobilecastmedia.com/webcast/media/3_symyx_case.mp4</guid>
<pubDate>Tue, 8 Sep 2009 09:51:00 GMT</pubDate>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>2:01</itunes:duration>
<itunes:keywords>Employee morale, recession, management, internal communications</itunes:keywords>
</item>

<item>
<title>Increasing Productivity Through Internal Communications</title>
<itunes:author>MobileCast Media</itunes:author>
<description>
Increase the effectiveness of your organization by keeping them up-to-date with internal podcasting. Before you can market externally effectively, you must have all your ducks in a row internally. Podcasting is normally thought of as an external medium, but is one of the greatest tools discovered for internal communication. For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</description>
<itunes:subtitle>Learn how to boost organizational productivity and morale through internal podcasting.
</itunes:subtitle>
<itunes:summary>Increase the effectiveness of your organization by keeping them up-to-date with internal podcasting. Before you can market externally effectively, you must have all your ducks in a row internally. Podcasting is normally thought of as an external medium, but is one of the greatest tools discovered for internal communication. For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</itunes:summary>
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<guid>http://www.mobilecastmedia.com/webcast/media/2_int_com.mp4</guid>
<pubDate>Thu, 16 Apr 2009 09:51:00 GMT</pubDate>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>14:28</itunes:duration>
<itunes:keywords>internal communications, productivity, morale</itunes:keywords>
</item>

<item>
<title>Social Media Strategy</title>
<itunes:author>MobileCast Media</itunes:author>
<description>
Learn the how to use the latest marketing techniques in social media to increase sales and brand exposure for your company.  This first webcast presentation in the series helps you understand the basis of social media strategy and branding.  For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</description>
<itunes:subtitle>Increase your business by understanding social media and adopting an effective strategy.
</itunes:subtitle>
<itunes:summary>Learn the how to use the latest marketing techniques in social media to increase sales and brand exposure for your company.  This first webcast presentation in the series helps you understand the basis of social media strategy and branding.  For more video podcasts, please visit http://www.mobilecastmedia.com/webcast/.</itunes:summary>
<enclosure url="http://www.mobilecastmedia.com/webcast/media/1_strategy.m4v" length="86000000" type="video/x-m4v"/>
<guid>http://www.mobilecastmedia.com/webcast/media/1_strategy.m4v</guid>
<pubDate>Tue, 29 Jul 2008 09:51:00 GMT</pubDate>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>15:34</itunes:duration>
<itunes:keywords>Social Media strategy, new media, podcasting, podcast, web video, online video</itunes:keywords>
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