By John Houghton on June 15, 2012
Thanks to the boom in sales of mobile devices, there is continuing demand for all types of apps to serve content, and investor relations (IR) apps are no exception. Peter Warne, Head of Nestlé IR Communications Services, offers four tips for making your investor relations app a success.
1. Stay ahead of the game
In Nestlé’s case, they were one of the first companies with an investor relations iPhone app. In addition to the 40,000–50,000 app downloads, they received a lot of recognition for being one of the first companies to utilize such media channels to reach their investors. Ok, so you can’t be the first with an IR app because that’s already been done, but you […]