iBeacon: Secret Weapon For Retailers
By John Houghton on February 25, 2014
As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship. Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in the store.
Until now marketers could only learn about their customers through their web browsing and mobile app usage, but now data are available on a customer’s physical movements throughout the shopping experience. Can you imagine the possibilities? Thus far, advertising costs have dropped dramatically because of the very precise targeting available through online advertising. Now, retailers can set up all […]
3 Tips for Improving App User Experience
By John Houghton on February 14, 2014
Last week I went to Apps World 2014 in San Francisco with the intent of interviewing thought leaders on a variety of topics, including User Experience (UX). Why user experience? Because if an app isn’t useable, it will fail; and many apps are failing because of usability. When you consider all of the other factors, you can max out each of them, but if your app’s UX (user experience) is poor, the app will fail. The UX of an app is one of the most determinate factors of success. This is why it’s so important for app developers to figure out what good UX is and implement this in their app. A good UX makes […]
Mobile App Development Cost and Design
By John Houghton on January 28, 2014
Two of the toughest issues for mobile app development company stakeholders are cost and design. On the iOS platform (iPhone/iPad), particular attention is paid to design, and Android also has its own design language; however, the navigation patterns can be quite different between the two platforms. In this video episode of Mobile App Development TV, we talk to Pete Petras, who is the US Creative Director for Globant. Globant is a technology service provider focused on developing compelling experiences with particular expertise in mobile app development. Pete talks about the cost incurred when companies undertake development projects, and how user experience is becoming a driving factor in app success. Watch the video now:
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People […]
Gamification and Why Your Mobile App Needs It
By John Houghton on November 20, 2013
You don’t have to look far to see how gamification has accelerated online websites and apps. Take the Facebook “Like” for example. This game mechanic has driven the success of the Facebook platform. If you already have or are thinking about building an iPhone or Android app, you should give some thought to what’s going to keep your users coming back. Applying principles of gamification can be just the thing to make your app successful. Watch the video now:
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In this first episode of Mobile App Development TV, we talk to Danny Maco, a Silicon Valley entrepreneur who frequently serves as an advisor to startup companies here in the San Francisco Bay Area, and […]
