Posted on February 20, 2013 by John Houghton.
Location based services allow apps to use location information to open up new avenues of information, interaction, and revenue generation for app developers and brands. Users phones can use cellular, Wi-Fi or GPS to find location. For example, a user might be looking for nearby restaurants after watching a movie, or she might need to [...]
Posted on January 8, 2013 by John Houghton.
There is much talk this week at CES about Apple and it’s mysterious plans for TV. I have some insight here as my company has been specialized in mobile video for 7 years and more recently, mobile apps. If you’ve shopped for a TV recently, you’ll see that many/most of them are now “smart” TVs [...]
Posted on January 7, 2013 by John Houghton.
When people think of mobile app development, they think of coding, but often don’t think about the other necessary skills to creating a successful app. When it comes to app development, the three skills that can make or break your project are designing, coding and testing (Source: Apple, Developing for the App Store, 7/17/12). These [...]
Posted on January 3, 2013 by John Houghton.
I just read an article on All Things D about the Connected Home and what we can expect to see at the Consumer Electronics Show in Las Vegas next week. The Connected Home is a big area and mostly unexploited for app and hardware developers – the idea of making apps to control objects in [...]
Posted on January 2, 2013 by John Houghton.
So, you have an iPhone app and now you want to make it work for iPad. A lot of people think they can just expand the size of the user interface and you’re done, but to make a successful iPad app you need to mold your app design to the iPad’s interface. Designing for the [...]
Posted on December 7, 2012 by John Houghton.
Modern companies are finding that the iPad can be a great tool for increasing sales effectiveness. Because of its compact form factor, ease of use, and ability to supplement the sales process, the iPad is making its way into the average sales rep’s arsenal. Seeing is Believing It’s a new way of presenting that combines [...]
Posted on December 6, 2012 by John Houghton.
Let’s face it, of the over one million iPhone, iPad and Android (phone and tablet) apps available, many are sub-standard as the app development frenzy has pushed non-software developers into software roles with the inexperience resulting in low quality apps. Follow these four best practices to improve your odds of success. Involve Users – You [...]
Posted on June 15, 2012 by John Houghton.
Thanks to the boom in sales of mobile devices, there is continuing demand for all types of apps to serve content, and investor relations (IR) apps are no exception. Peter Warne, Head of Nestlé IR Communications Services, offers four tips for making your investor relations app a success. 1. Stay ahead of the game In [...]
Posted on January 12, 2012 by John Houghton.
Everybody wants an app. Just to have it on your website makes you feel more hip, relevant, with it, etc. Getting started with a simple app gives you experience so you become familiar with the process and possibilities for later developing a more sophisticated app. You can spend a lot of time planning your app, [...]