Posted on September 11, 2010 by John Houghton posted in Online Video, Social Media
Social media and video can make for the ultimate combination. Here are 10 tips to make your videos more effective and compelling. 1. Know your audience. What are their interests? What do they want to learn about? What can you offer them? Create programming that caters to their interests. Education and entertainment work best for [...]
Posted on August 26, 2010 by John Houghton posted in Social Media
In this third interview, David talks about how he uses video to build community. There are a variety of inexpensive formats. He discusses the news format, the entertainment format (which can go viral), and the mini documentary. He also reiterates why companies shouldn’t be talking about their products and services in social media. This doesn’t [...]
Posted on August 26, 2010 by John Houghton posted in Social Media
In this second part of my conversation with David Meerman Scott, he talks about how to create a loyal following. Two examples come up. The first is Salesforce.com that started by providing their software for free and monetized by providing a free upgrade path for those wanting additional functionality. CIO Magazine a few days ago [...]
Posted on August 25, 2010 by John Houghton posted in Social Media
This is a blog where as a leader of a media company, I share my insights on what’s working for media strategy, content, and implementation. No sales or pitching here, I already do some of that on Effective Online Marketing (more on the success of that later). I feel that non-promotional, objective content will serve best [...]