Increase Marketing ROI with an iPhone App

By John Houghton on April 10, 2012

So you’re looking to build a marketing app for your company?  It’s not a bad move, since the audience is shifting to mobile apps, and you and your company would be well served to gain experience in mobile.  Being in a social agency for the last 7 years, I can’t tell you how many companies hold back for too long, then try to jump in at the last minute.  The result is that their efforts are an embarrassment for their brand.  It’s better to get little chunks of experience along the way, and then grow from there.

One of the first apps that companies such as Chanel, Audi, Ericsson, Cisco, and Oracle tend to create is […]

iPhone Application Development Average Cost

By John Houghton on February 7, 2012

Article updated for 2014:  One of the most common questions in iPhone app development is, “How much does it cost?”  It’s a good question.  Of course, everybody wants fabulous quality with almost no cost, but we have to be realistic.  The bottom line is: you get what you pay for.  Lets take the example of changing the oil in your car.  You have a few options:

1. Get your teenager to do it.
2. Get the guy down the street to do it.
3. Take it to a reputable garage.

If you go with the cheapest option, you might end up having to redo it and a lot of your time will have been wasted.  In the worst case […]

Getting Started with Apps for Your Company

By John Houghton on January 12, 2012

Everybody wants an app.  Just to have it on your website makes you feel more hip, relevant, and current.  Getting started with a simple app gives you experience, so that you become familiar with the process, and the possibility for developing a more sophisticated app later.  You can spend a lot of time planning your app, and if it’s a major part of your mix, then you should, but here are a few quick ideas to get you started on any simple apps you might be considering.

Utility Apps

Utility apps are popular and easy.  A utility can be a calculator, clock, flashlight, notepad, and so on.  Are you a real estate brokerage?  Consider perhaps a loan […]