$19B Acquisition Lighting the Mobile App Developer World On Fire

Posted on March 26, 2014 by John Houghton.

They say that the rising tide floats all ships.  What about a tidal wave?  Many people are dumbfounded at the valuations that app companies are receiving, especially in the messaging world, but looking back at history can provide some perspective.  Messaging has been hot for a while, starting with AOL in the 90s, then platforms […]

Mobile App Increases Revenue at Walmart

Posted on March 18, 2014 by John Houghton.

“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014.  While many companies want assurance of a return before they invest, Walmart is an example of […]

Sell Your App Idea With a Prototype

Posted on March 6, 2014 by John Houghton.

The most effective way to sell a mobile app idea is to create a complete prototype so that your stakeholders can get a sense of the full experience of your app.  People are visual, and by showing your idea in action you can capture the excitement and give a sense of what the app really […]

iBeacon: Secret Weapon For Retailers

Posted on February 25, 2014 by John Houghton.

As part of our continuing coverage of Apps World 2014 in San Francisco, I talked to Brent Hieggelke, Chief Marketing Officer of Urban Airship.  Urban Airship provides notification services for app developers, and this ties very nicely with beacons that can trigger events like personalized notifications when a user is at a particular location in […]

3 Tips for Improving App User Experience

Posted on February 14, 2014 by John Houghton.

Last week I went to Apps World 2014 in San Francisco with the intent of interviewing thought leaders on a variety of topics, including User Experience (UX).  Why user experience?  Because if an app isn’t useable, it will fail; and many apps are failing because of usability.  When you consider all of the other factors, […]

Mobile App Developer Hiring Continues

Posted on January 31, 2014 by John Houghton.

Mobile app developers are in demand and will be for the foreseeable future.  According to what I’m seeing in the marketplace, projects that were previously shelved due to lack of funding are now starting to get attention and funding.  Apple’s iOS is still the first target for an app’s release, with the iPhone being first, […]

Android Developer Salaries Surpass iOS

Posted on January 31, 2014 by John Houghton.

According to Indeed the average salary for an Android Developer in San Francisco is $124,000, while a Senior Android Developer makes $150,000 (as of 1/30/14).  When compared to iOS developers, I’ve been seeing evidence of Android developers making more, $122,000 and $139,000 respectively.  This is reflected by the dominance of the Android operating system in […]

iOS Developer Salaries Hold Steady

Posted on January 31, 2014 by John Houghton.

I get a lot of questions about what it costs to develop iOS (iPhone/iPad) apps, and people often wonder what it takes to retain an iOS developer.  My company is based in the San Francisco Bay Area, and I’ve hired a lot of iOS developers, so I can share some insights and interpretations about what […]

iPhone App Development On Windows

Posted on January 30, 2014 by John Houghton.

I get a lot of questions about the requirements for iPhone app development, and wanted to write a post to clear up some of the confusion.  In order to create an app, you need a software development kit, or SDK.  It’s best if you get the native SDK from Apple.  “Native” means that it is […]

Increase Your Customer Knowledge with Mobile Analytics

Posted on January 29, 2014 by John Houghton.

Do you want more data about your customers and prospects?  It’s a worthwhile pursuit.  He who has the data, has the power; and if you have the data, you also stand a much better chance of winning.  I remember in my Marketing class at UC Berkeley, when my professor David Aaker explained that in the ‘70s, […]