Posted on January 12, 2012 by John Houghton posted in Android Apps, iOS Apps, iPad Apps, iPhone Apps, Mobile Apps
Everybody wants an app. Just to have it on your website makes you feel more hip, relevant, with it, etc. Getting started with a simple app gives you experience so you become familiar with the process and possibilities for later developing a more sophisticated app. You can spend a lot of time planning your app, [...]
Posted on January 4, 2011 by John Houghton posted in Podcasting
Gain maximum audience exposure and search rankings with these techniques So you’ve decided to launch a podcast and now you want to be sure to get as much return as possible for all the effort you’re putting into it by distributing it as widely as possible. Deciding how to syndicate (distribute) your podcast is a [...]
Posted on December 30, 2010 by John Houghton posted in Podcasting
This week, the New York Times wrote a story on Leo Laporte, host of the podcast This Week in Tech, generating 250,000 downloads per week, yielding him millions in advertising revenue. Sounds pretty easy, right? Leo’s is an exceptional story but if you love podcasting and you stick to these tips, you can build an [...]
Posted on September 11, 2010 by John Houghton posted in Online Video, Social Media
Social media and video can make for the ultimate combination. Here are 10 tips to make your videos more effective and compelling. 1. Know your audience. What are their interests? What do they want to learn about? What can you offer them? Create programming that caters to their interests. Education and entertainment work best for [...]
Posted on August 26, 2010 by John Houghton posted in Uncategorized
In part four of my interview with David Meerman Scott, we discuss social media as it relates to driving web traffic and thereby generating sales. While good to reiterate in the context of social media, these ideas are also basic to online marketing. If you want to attract a certain type of buyer, you should [...]
Posted on August 26, 2010 by John Houghton posted in Social Media
In this third interview, David talks about how he uses video to build community. There are a variety of inexpensive formats. He discusses the news format, the entertainment format (which can go viral), and the mini documentary. He also reiterates why companies shouldn’t be talking about their products and services in social media. This doesn’t [...]
Posted on August 26, 2010 by John Houghton posted in Social Media
In this second part of my conversation with David Meerman Scott, he talks about how to create a loyal following. Two examples come up. The first is Salesforce.com that started by providing their software for free and monetized by providing a free upgrade path for those wanting additional functionality. CIO Magazine a few days ago [...]
Posted on August 25, 2010 by John Houghton posted in Social Media
This is a blog where as a leader of a media company, I share my insights on what’s working for media strategy, content, and implementation. No sales or pitching here, I already do some of that on Effective Online Marketing (more on the success of that later). I feel that non-promotional, objective content will serve best [...]