Posted on November 20, 2013 by John Houghton.
You don’t have to look far to see how gamification has accelerated online websites and apps. Take the Facebook ‘Like’ for example. This game mechanic has driven the success of the Facebook platform. If you have an app or are thinking about building an iPhone or Android app, you should give some thought to what’s […]
Posted on October 1, 2013 by John Houghton.
This question goes back before apps and before even internet software. Now the question is raised in the context of apps. Should you let users browse and take advantage of app features before singing in or force them to create a profile and login? On the one hand, giving users an early taste of your […]
Posted on July 18, 2013 by John Houghton.
More than anything you should think about mobile usability when designing an app. There is nothing worse for an app than having a user try to figure it out, get frustrated, and then leave a bad rating. It only takes a few of those to ruin your rating and banish your app to the bottom […]
Posted on July 15, 2013 by John Houghton.
Each day dozens of new entrants decide to develop their app ideas. I’m not surprised that so many fail due to lack of experience. One of the biggest mistakes they make is they believe that a developer (or team of developers) is all that is needed to build their apps from start to finish. While […]
Posted on February 20, 2013 by John Houghton.
Location based services allow apps to use location information to open up new avenues of information, interaction, and revenue generation for app developers and brands. Users phones can use cellular, Wi-Fi or GPS to find location. For example, a user might be looking for nearby restaurants after watching a movie, or she might need to […]
Posted on January 8, 2013 by John Houghton.
There is much talk this week at CES about Apple and it’s mysterious plans for TV. I have some insight here as my company has been specialized in mobile video for 7 years and more recently, mobile apps. If you’ve shopped for a TV recently, you’ll see that many/most of them are now “smart” TVs […]
Posted on January 7, 2013 by John Houghton.
When people think of mobile app development, they think of coding, but often don’t think about the other necessary skills to creating a successful app. When it comes to app development, the three skills that can make or break your project are designing, coding and testing (Source: Apple, Developing for the App Store, 7/17/12). These […]
Posted on January 3, 2013 by John Houghton.
I just read an article on All Things D about the Connected Home and what we can expect to see at the Consumer Electronics Show in Las Vegas next week. The Connected Home is a big area and mostly unexploited for app and hardware developers – the idea of making apps to control objects in […]
Posted on January 2, 2013 by John Houghton.
So, you have an iPhone app and now you want to make it work for iPad. A lot of people think they can just expand the size of the user interface and you’re done, but to make a successful iPad app you need to mold your app design to the iPad’s interface. Designing for the […]
Posted on December 7, 2012 by John Houghton.
Modern companies are finding that the iPad can be a great tool for increasing sales effectiveness. Because of its compact form factor, ease of use, and ability to supplement the sales process, the iPad is making its way into the average sales rep’s arsenal. Seeing is Believing It’s a new way of presenting that combines […]