Enterprise Mobile App Development Success Comes in Small Steps

By John Houghton on January 20, 2014

White iPhone 5S running iOS7.

For the conceivable future, iPhone, iPad and Android apps are here to stay.  I see a lot of enterprises holding out or holding back on their mobile app strategy, and this is hurting their competitive position.  I think we are going to see a few companies making quantum leaps by harnessing mobile technology.  As every new innovation occurs, the first company to find a competitive advantage will win.  In order to keep up with innovation, companies need to start investing now in iOS and Android App Development, and start learning by taking small steps.  If you don’t invest now and you see a critical opportunity later, you won’t have the experience to execute your strategy […]

The App Icon: A Determining Factor in Your Mobile App’s Success

By John Houghton on January 18, 2014

Social media app icons on a tablet.

Creating an outstanding app icon does a lot to drive app downloads.  Many of the people who call my company wanting to develop an app are not aware of the importance of the app icon, and that’s why I decided to write this article.  I’ve seen a lot of app releases, and that has given me a sense of what the numbers of downloads should be.  I’ve been surprised to see some releases do well and generate purchases and installs without advertising, and the success of those apps was propelled by an excellent app icon.  If you’re going to invest anywhere in the marketing success of your newly built app, invest first in your app […]

5 Pitfalls to Avoid When Hosting a Mobile Video Interview Program

By John Houghton on January 17, 2014

Lady standing in front of a video camera.

I’ve been in the mobile content business since 2005, and I’ve learned a lot about what works and doesn’t work in a video interview program.  I’d like to share the top 5 pitfalls to be aware of when hosting a video program that is delivered via new media, such as in an app.  Now, the context and attitudes that someone brings when their using their mobile phone are different from what they would be if they were sitting in front of their computer watching a video, or watching TV in their living room.  The mobile screen is smaller, so the content needs to be more engaging and dynamic (since the competition is higher on a […]

5 Tips for Successful Mobile Video Content Marketing

By John Houghton on January 16, 2014

Picture of a film reel coming out of a phone.

A lot of companies are catching on to the power of putting videos into their mobile apps.  I’d like to tell you about how to be successful in publishing Content Marketing videos in your mobile apps using the interview format.  Content Marketing has become one of the most recent and hottest trends, since it has proven to be so effective (if you don’t know what content marketing is, please read Tap Into Riches with Mobile Content Marketing).  One of the hardest things about content marketing is doing the required research to assemble content that presents new and useful information.  With the interview format, you don’t have to do nearly as much research.  Instead, your work […]

How to Drive Revenue with Mobile Content Marketing

By John Houghton on January 15, 2014

Picture of a man using a tablet while eating.

In 2005, I founded MobileCast Media in order to focus on mobile content marketing.  We’ve developed a lot of expertise on the subject since then, and I’d like to share some of it with you.  What can you expect from a content marketing app?  If the app and content are done properly, you can expect a lot of buzz.  If you’re the one publishing, you can also expect to become a thought leader, which will also carry over to your organization’s brand.  A lot of companies are blogging these days, and that’s a good use of time since it increases search rankings, builds followers, and demonstrates your expertise.  But since everyone is doing it, blogging […]

Tap Into Riches with Mobile Content Marketing

By John Houghton on January 14, 2014

Picture of a phone in front of dollar bills.

Before I get into how apps can be used for content marketing, many of you might not know what Content Marketing is, so let me first touch on that.  I like the way Wikipedia sums it up:

“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.  Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable […]

The Role of the Product Manager on a Mobile App Development Team

By John Houghton on January 11, 2014

A graphic showing the facets of Product Management.

Mobile app development has pulled in many people from outside the software industry, and one role that outsider CEOs, investors, and stakeholders frequently don’t understand is that of the Product Manager. 

In this article I explain what a Product Manager does and why they’re important to a mobile app development team’s success.  In software and app development, the Product Manager is the product owner.  They are the CEO of the product. 

At a single app company the CEO is sometimes also the Product Manager.  You could say that the main job of the Product Manager is planning, specifically, planning the next release of software and bringing together all of the elements to make sure it is well […]

4 Tips for Releasing High Quality Mobile Apps

By John Houghton on January 10, 2014

A stamp of quality.

Now that we have non-software industry CEOs / VPs / Directors / Managers heading up app development projects, I’m seeing many apps that release with a lot of bugs.  Let me share with you the tips I’ve learned from top software companies about quality assurance, and apply them to mobile app development.  These are the most important tips that I feel are often overlooked in mobile app development, and if followed would make a big difference toward releasing higher quality software.

I cut my teeth at Oracle, which is known for its expertise in quickly developing high-quality, inexpensive software.  They have good processes.  I was responsible for Product Management for one of Oracle’s all-time fastest growing […]

8 Steps to Design an Android User Interface (UI)

By John Houghton on January 9, 2014

Picture of a woman using a smartphone.

We previously discussed about how to design an iPhone app UI, and now we’ll discuss how to design an Android app.  The good news with Android is that Google doesn’t need to approve your app.  The bad news is that you have enough rope to hang yourself.  A poorly-designed app is enough to cast a death sentence upon the whole project.  When you start to get traction the first set of negative reviews will do you in.  Design is the most visible element of your project, so it behooves you to invest heavily here and do it right.

1. Read Android’s Design Guidelines.  You can find Android’s design guides online if you query: Android Design.  You’ll […]

12 Countries for Recruiting Mobile App Developers

By John Houghton on January 6, 2014

Map of Eastern Europe.

As I’ve said before, my company is always looking for top developers, so I thought I would share an exercise we did last year to target countries for recruiting.  The first thing I should say is that there are good and bad developers in every country.  The key to finding good developers is knowing someone you trust and getting referred by them; however, a lot of folks don’t know any developers, or the developers in question are all booked up (there is a shortage of talented developers).  When you find a good team, the metrics discussed here might not matter or even apply, so take this data with a grain of salt.  If you wanted […]

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